Citation | Warren East has worked in the global semiconductor industry for 30 years after obtaining his engineering degree at Oxford. Although he is now the CEO of Rolls Royce, one of Britain's most outstanding engineering companies, he is best known as the second CEO of ARM, the Cambridge microprocessor company which was recently sold to Softbank for over $30bn. He was at ARM for 19 years first in the design consulting business then as VP operation and then for 12 years as CEO. During his leadership ARM become the de facto standard for microprocessors in mobile phones with sales of over 10bn devices per year. It was Waren East's low key, consistent pursuit of technical excellence and customer focus which lead a 95% market share in the mobile sector. As an engineer he gave direction to the technical team as well as being an outstanding CEO through difficult times. He has now taken on the task of leading Roll-Royce to renewed success. |