| Description | Memo from Daily Mail staff member in charge of the 'Standard Bread' campaign of 1911. Gives background of the campaign to encourage consumption of wholemeal bread; suggests that lack of regulation caused inferior bread to be produced, which fueled the public's loss of enthusiasm; also cites the efforts of competing papers to stop the Daily Mail campaign and sabotoge by bakers who did not want to change their practice or devalue their refined-flour products. |